The Story
A tribute to the visionary designer whose creative brilliance left an indelible mark on the world of sneakers, athletic wear and the sports industry, uniquely becoming one of the most influential and celebrated creative directors of both Adidas and Nike. The book reveals for the first time the inside story behind the creation of the Air Jordan 1, the sneaker that lives at the heart of modern streetwear culture, the much loved ‘Wings’ and ‘Jumpman’ logos, the groundbreaking Adidas Equipment and Originals lines, and the iconic Adidas ‘Performance’ logo.
Description
A tribute to the visionary designer whose creative brilliance left an indelible mark on the world of sneakers, athletic wear and the sports industry, uniquely becoming one of the most influential and celebrated creative directors of both Adidas and Nike. The book reveals for the first time the inside story behind the creation of the Air Jordan 1, the sneaker that lives at the heart of modern streetwear culture, the much loved ‘Wings’ and ‘Jumpman’ logos, the groundbreaking Adidas Equipment and Originals lines, and the iconic Adidas ‘Performance’ logo.
